Case Studies

Often prospective clients will ask for specific examples of what we do for our clients. Below is a representative sample of what we can do:

New Market Strategies

Behr Process Corporation expanded their business beyond DIY to include Professional Painters. In partnership with Velvet Hammer Design, Hailstorm provided strategic marketing solutions for Behr as they approached this new B2B market. Together we prepared a complete new product line that was successfully presented to The Home Depot. Plus we developed a custom 12-week marketing training for Behr’s new B2B marketing team.

Brand Positioning & Strategy

InterKnowlogy is a custom software service company based in Carlsbad, CA. They have a team of incredibly intelligent software engineers who create visually amazing and creative solutions for their clients. But the highly custom nature of their business meant that they struggled positioning their capabilities in the general marketplace. Hailstorm worked with their executive team to put together a strong messaging matrix that clearly communicated their value to their stakeholders.

Marketing Strategy and Planning

Atessa Benefits is a defined pension benefits administrator for Fortune 50 companies nationwide. They have a long list of clients who have been with them for nearly two decades, but were having difficulty acquiring new clients. Hailstorm designed and built a marketing system that transformed underperforming activities into a systematic way that to generate new profits for the business.

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